Luxury may be ethereal, yet its impact is tangible. At Luxury Partners, we shape the future of travel, hospitality, and wellness by unlocking commercial potential through strategy, brand, and experience.
Luxury Partners today publishes ‘The Longevity Lever: Closing the Wellness Gap in Luxury Hospitality’, a provocative white paper that challenges conventional thinking and offers a pragmatic path forward for luxury hotel brands navigating the next frontier in wellness.
Today, after more than two decades advising the world’s leading luxury hospitality brands, Luxury Branding becomes Luxury Partners — a name that more accurately reflects the nature and depth of our firm’s influence and role.
On 10 April 2025, our founder Piers Schmidt delivered a compelling keynote presentation at the first-ever Longevity & Hospitality Summit, held in conjunction with the 40th edition of FIBO in Cologne, Germany.
The hospitality and branded real estate sectors are profoundly transforming as consumer brands venture beyond their traditional domains. Partners pioneering research charts this phenomenon, mapping the current and planned entry of 64 global brands into hotels and branded residences, spanning 434 projects worldwide.
In early 2023, Corinthia Hotels engaged Luxury Partners to spearhead its transformation from a respected operator to a leading ultra-luxury brand, setting the stage for a new era of ‘Properly Inventive’ hospitality as it prepares for ambitious global growth.
On 21 March 2024, Piers Schmidt gave the keynote at Global Hospitality Talk, the leading networking conference for the hospitality leadership and design community. Piers' well received address identified the discrepancy in brand value between hotel brands and those in other luxury sectors and proposed steps the industry needs to take to grow their stature. This article is a condensed version of the presentation.
Luxury Partners was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.
Luxury Partners is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.
Read MoreWith a unique blend of ‘calculated creativity’,
Luxury Partners helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.
Luxury Partners introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.
Read MoreFounded in 2002, Luxury Partners has conceived and operationalised distinctive brands for some of the luxury industry’s most distinguished players. The firm has successfully enabled visionary leaders to imagine or reinvent mould-breaking propositions for two decades.
If you would like to explore how we could work together, please contact Amber Humphrey to start the conversation.
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