Client


20 January 2026

The Bay Club: From Golf Resort to Coastal Destination

Partnering with long-standing client Sunlife, Luxury Partners was appointed to reposition Anahita Golf & Spa Resort, reframing it not as a conventional resort but as the social and experiential heart of a distinctive coastal destination, shaped by the rhythms and rituals of the bay.

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15 December 2025

Akhet: Branding a Horizon Vision for Humanity’s Greatest Cultural Legacy

Partnering with WATG, Luxury Partners was appointed by the Egyptian government to define the first unified destination identity for the Giza Pyramids region, shaping a brand that honours humanity’s greatest cultural legacy while articulating a clear vision for its future.

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