18 November 2022
Boutique Group
In partnership with Boston Consulting Group, Luxury Partners was engaged by the Public Investment Fund (PIF) of Saudi Arabia to develop the brand for Boutique Group.
Industry
18 November 2022
2 August 2021
C Resorts
Luxury Partners partnered with Constance Hospitality Management to define, design and deliver for them a sister brand positioned as a upper upscale lifestyle offering.
12 August 2022
From Magazine to Hotel: Curators or Creators?
Prompted by the recent announcement of ELLE Hospitality, in her first opinion piece, our 2022 summer intern Libby Hudson unpicks the new phenomenon of media brands extending their print and digital mastheads into hospitality.
12 February 2021
The Proliferation of Lifestyle Brands: Differentiate or Die
From our analysis of the profile, positioning, and promotion of 81 lifestyle hotel brands in conjunction with their dates of introduction emerges a series of fascinating correlations.
6 October 2021
C Resorts
Luxury Partners enjoys a constructive and enjoyable relationship with Constance Hospitality Management, a leading Indian Ocean operator of luxury resorts. Between 2017-2019, we worked with Constance to develop for them an upper upscale lifestyle brand. The new brand will be launched officially in October 2022.
5 October 2021
Two Brands, or not
to Brand: that is
the Question
Piers Schmidt, who has advised three of the island’s local hospitality groups, explains why two Mauritian hotel companies unveiled second brands within days and metres of each other.
26 August 2022
Macdonald Later Living
How and why did an established British hotel operator plan a move from hospitality into the crowded and complex market for later living?
6 October 2021
Taj Hotels Resorts and Palaces
For four years, Luxury Partners partnered with the Mumbai head office of The Indian Hotels Company Limited to create global advertising campaigns and refreshed branding for Taj Hotels, the hallmark of Indian hospitality.
4 October 2021
The Lusty Allure
of Loyalty
Love them or loathe them, loyalty programs are a defining feature of the hospitality landscape. But let’s take a step back. What, in fact, is being measured and rewarded by these programs? Is it really loyalty or incentivised habit? Are we actually faithful to the promoter brands?
12 February 2021
The Orient Express brand will now depart from Platform A(ccor)
AccorHotels will now develop and manage the Orient Express brand within the luxury hospitality sector globally.
