
13 December 2022
Celebrity Cruises
Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Partners to facilitate course correction in the brand positioning of an award-winning cruise line.

Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Partners to facilitate course correction in the brand positioning of an award-winning cruise line.

Luxury Partners was engaged to work with LUX* Resorts & Hotels as the ambitious Mauritian hospitality operator expanded its operations into China in the south-western provinces of Yunnan, Sichuan and Tibet.

Partners Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.

Creating the name and brand identity for a global alliance between 15 of the world’s leading airlines.