Partnering with long-standing client Sunlife, Luxury Partners was appointed to reposition Anahita Golf & Spa Resort, reframing it not as a conventional resort but as the social and experiential heart of a distinctive coastal destination, shaped by the rhythms and rituals of the bay.
Partnering with WATG, Luxury Partners was appointed by the Egyptian government to define the first unified destination identity for the Giza Pyramids region, shaping a brand that honours humanity’s greatest cultural legacy while articulating a clear vision for its future.
In early 2023, Corinthia Hotels engaged Luxury Partners to spearhead its transformation from a respected operator to a leading ultra-luxury brand, setting the stage for a new era of ‘Properly Inventive’ hospitality as it prepares for ambitious global growth.
In the second phase of our collaboration with Corinthia Hotels, Luxury Partners developed positioning frameworks for each property. These frameworks highlight each hotel’s unique character while reinforcing the brand’s overarching ‘Grand Boutique’ identity across locations from London to Rome, Brussels to Bucharest and beyond.
As its next generation takes the helm, over four years between 2019-2023, Luxury Partners has guided an ambitious brand-led transformation of the family-owned Maldivian resort group Villa Resorts.
Luxury Partners was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.
Sun Resorts with whom Luxury Partners first worked in 2001, today announces its brand-led transformation.
In 2011, Luxury Partners was appointed by the failing Naiade Resorts to devise a turnaround strategy that would rescue the brand from near bankruptcy and provide a new foundation for growth.
If you would like to explore how we could work together, please contact Sam Porter-Thomas to start the conversation.
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