High Value Counsel –
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combine decades of experience with fresh insight to guide luxury organisations past
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The Bay Club: From Golf Resort to Coastal Destination

Destination Development

Partnering with long-standing client Sunlife, Luxury Partners was appointed to reposition Anahita Golf & Spa Resort, reframing it not as a conventional resort but as the social and experiential heart of a distinctive coastal destination, shaped by the rhythms and rituals of the bay.

Akhet: Branding a Horizon Vision for Humanity’s Greatest Cultural Legacy

Destination Brand Development

Partnering with WATG, Luxury Partners was appointed by the Egyptian government to define the first unified destination identity for the Giza Pyramids region, shaping a brand that honours humanity’s greatest cultural legacy while articulating a clear vision for its future.

The Brand Extensions Blueprint (2025)

By Sam Porter-Thomas

The hospitality and branded real estate sectors are profoundly transforming as consumer brands venture beyond their traditional domains. Partners pioneering research charts this phenomenon, mapping the current and planned entry of 64 global brands into hotels and branded residences, spanning 434 projects worldwide.

Technology in Luxury Hospitality: empowering Choice and Personalisation

By Mungo Schmidt

As luxury operators consider adopting the latest digital solutions, a crucial distinction emerges: technology should enhance rather than replace the human touch that defines exceptional service.

Corinthia Hotels – Part One

Brand-led transformation

In early 2023, Corinthia Hotels engaged Luxury Partners to spearhead its transformation from a respected operator to a leading ultra-luxury brand, setting the stage for a new era of ‘Properly Inventive’ hospitality as it prepares for ambitious global growth.

Corinthia Hotels – Part Two

Property Positioning

In the second phase of our collaboration with Corinthia Hotels, Luxury Partners developed positioning frameworks for each property. These frameworks highlight each hotel's unique character while reinforcing the brand’s overarching ‘Grand Boutique’ identity across locations from London to Rome, Brussels to Bucharest and beyond.

Piers Schmidt featured on ‘The Social Hotelier’ podcast

Podcast

I enjoyed joining Sam-Erik Ruttmann on the latest episode of his podcast, ‘The Social Hoteliery’, which aired on podcast platforms on 2 April, 2024.

Global Hospitality Talk Postscript and Presentation

Brand Value

Following requests for a film of Piers Schmidt’s recent keynote presentation delivered at the Global Hospitality Talk, hosted by Raffles London, a studio recording is now available.

Villa Resorts

Brand-led transformation

As its next generation takes the helm, over four years between 2019-2023, Luxury Partners has guided an ambitious brand-led transformation of the family-owned Maldivian resort group Villa Resorts.

Thyme

Brand-led transformation

In late 2021, Your Doctor Group appointed Luxury Partners to refine the business concept and develop stand-out branding for a personalised private health offering designed for the so-called ‘one per cent’.

Brand

With a unique blend of ‘calculated creativity’, Luxury Partners helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.

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NXGN

Luxury Partners introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.

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